Whole Foods
Whole Foods is a mega chain of organic and healthy foods grocery store. They have taken what used to be some hippy concepts, and made them viable. They have brought the healthy and organic movements to the people.
So who is against Whole Foods opening in Eugene, Oregon? The big supermarket chains that sell us unhealthy stuff? No. Some fat-cat business people who don't want us to have organic and healthy choices? No. The people who are protesting the loudest are those who were the most zealous in their support of organic and healthy lifestyles!
Why is this? They're apparently afraid that Whole Foods won't introduce their lifestyle of organic and healthy choices to anyone new. They're convinced that they, themselves, will be so enticed by the Whole Foods siren song that they'll abandon their small local businesses.
It is apparently more important to keep organic and healthy choices confined to a few people that can then claim the moral high-ground than it is to see that lifestyle become mainstream.
They're not pro-organic. They're anti-success.
That's how I see things.

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